“Kids crave and need self-directed play–play is how they learn to take initiative, be creative, solve problems, and collaborate with peers,” said Peter Gray, research professor of psychology and author of Free to Learn. Roblox also tops the list for teens with 26.9 visits per month, followed by YouTube (14.7) and Pandora (11.1). With respect to average monthly visits in December, Roblox tops the list for kids with 25.5 visits per month, followed by YouTube (7.9) and Pandora (6.6).
Roblox came in second for teens (13-17) with 32.5M hours, behind YouTube (59.4M hours). “The results show a shift in interest among young adults from passive, linear media towards more immersive, interactive experiences.”įor time spent in December, Roblox tops the list for kids (under 13) with 51.5M hours, followed by YouTube (19.4M hours) and Netflix (3.4M hours). comScore’s analysis lets us see how our user growth positions us relative to other top online entertainment properties,” said David Baszucki, founder and CEO of Roblox.
In addition, the company announced the hiring of Mike Guthrie as Chief Financial Officer. The data shows that Roblox has emerged as a top online entertainment platform for both kids and teens. – Ma– comScore, in partnership with Roblox, released data from December 2017 that measured how kids and teens spent time online. A comScore analysis for December 2017 places Roblox as one of the top online entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent.
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